Fast-growing SaaS startup
Client: Lucas M., co-founder of a B2B SaaS startup (HR management tool).
Background: financial management in a startup
Lucas’s startup has 6 employees and is growing fast. Revenue comes from monthly subscriptions, with regular spending on marketing, product development and digital tools.
Before Dirigeoo:
- Revenue tracked via Stripe
- Expenses spread across several accounts and tools
- Spreadsheets to track cash
The result: a fragmented view that was hard to use.
The problem
- No visibility on the cash runway
- Difficulty steering growth (acquisition vs profitability)
- Data scattered across financial tools
- Slow decisions for lack of consolidated figures
The Dirigeoo solution
- Centralised financial flows
- Revenue, expenses and subscriptions brought together in a single dashboard
- Real-time cash tracking
- A clear view of the runway (months left before running out of cash)
- Performance dashboards
- Analysis of marketing spend vs revenue generated
- Tracking of key indicators
- Financial forecasts
- Simulation of growth scenarios (hiring, investments)
Results
- Faster decisions: management based on reliable data
- Runway under control: financing needs better anticipated
- Optimised spending: unnecessary costs cut
- Structured growth: a clear view of the performance levers
Testimonial
“Dirigeoo helped us move from rough-and-ready management to precise control. We know exactly how long our runway is and where to invest to accelerate.”
Lucas M.