E-commerce startup in its scale-up phase
Client: Sarah K., founder of an e-commerce brand of natural cosmetics.
Background: e-commerce financial management
Sarah runs a fast-growing online shop, with:
- Daily sales
- Significant marketing spend (Facebook Ads, influencers)
- Stock and logistics management
Before Dirigeoo:
- Data spread across Shopify, the bank and marketing tools
- Margins tracked manually
- Difficulty understanding real profitability
The problem
- A blurry view of margins after advertising and logistics costs
- Difficulty identifying profitable products
- Unstable cash flow linked to marketing spend
- Lack of forward planning on stock needs
The Dirigeoo solution
- A complete view of the business
- Sales, expenses and charges centralised
- Profitability analysis
- The best-performing products and campaigns identified
- Dynamic cash flow tracking
- Spending peaks (stock, ads) anticipated
- Decision support
- Trade-offs between growth and profitability
Results
- Optimised margins: focus on the most profitable products
- Marketing budget under control: better allocation of spending
- Stabilised cash flow: less financial pressure
- Profitable growth: healthier business development
Testimonial
“Before Dirigeoo, I was generating sales without knowing whether I was really making money. Today, every decision is based on clear data.”
Sarah K.